Declan Shinnick laughing at his desk

Declan Shinnick ACIM

Creator Portfolio

7+ years in Social Media, combined with award-winning agency-side expertise

  • McDonald's
  • Spotify
  • Krispy Kreme
  • Leeds Festival
  • HM Government
  • Y Not Festival
  • Student Beans
  • UNiDAYS
  • Back Market
  • National Rail
  • ByteDance
  • Wall's
  • The Gym Group
350M+
Views
500k+
Combined followers
55+
Videos over 1M views
7M+
Organic brand views
20%+
Average engagement

BSc Marketing Management (Hons) PY 1:1

CIM L6 Innovation

CIM L6 Digital Customer Experience

CIM Accredited Content Specialist See audience demographics

Behold, the most vibe-coded website you will ever stumble across, here to introduce you to a different methodology behind marketing communications.

Your audience, along with everyone else on the internet, was just about fed up with corporate communications before slop took over the internet. My mission is, and always will be, to strip away the polish in favour of human communication

The internet yearns for community rooted in reality Comedy content speaks to the soul (he says in the most wanky tone of voice you have ever heard)
Declan Shinnick laughing at a wedding

First-hand results
from content that delivers.

A festivalgoer on someone's shoulders in front of the Leeds Festival stage at sunset
01 / PortfolioOrganic / Festival coverage

Zeitgeist × Declan Shinnick

Leeds
Festival.

Festival coverage through comedy content

15 assets delivered in a week, generating hype for the event through an entertaining, raw and natural tone of voice that generated more than half a million views with real, measurable levels of engagement

745.9kViews
120.8kLikes
435Comments
23.6kShares
Declan beside a bright pink Leeds festival poster
01 / On the ground
Declan joining the team behind a festival coffee counter
02 / In good company
Declan sharing a laugh during a campsite interview
03 / Between the main acts
Chamelo product placement at a basketball launch
02 / PortfolioOrganic / Product placement

Chamelo.

Two organic assets generating 2.3 million combined views

After the first video for Chamelo went viral. We went for round two. This time sending the product stratospheric with two million views and a total of four and a half thousand hours of product screentime. Chamelo enjoyed a dramatic sales uplift in the weeks following and found their next Social Media Director in the process

306.1kV1 / Views
49kV1 / Likes
216V1 / Comments
3,756V1 / Shares
2.0MV2 / Views
234kV2 / Likes
654V2 / Comments
32kV2 / Shares

Appointed Social Media Director at Chamelo in 2026, leading global content strategy.

Still from Declan's organic Chamelo video, wearing colour-changing sunglasses
McDonald'sSpotifyKrispy KremeLeeds FestivalHM GovernmentY Not FestivalStudent BeansUNiDAYSBack MarketNational RailByteDanceWall'sThe Gym Group

access absurd levels
of engagement.

Declan meeting his community in a lively crowd

Over the last 7 years, I have formed a community of young (85.3% aged 18–34), predominantly British (41%), highly engaged digital natives, typically interested in dating, fashion, beauty, food, travel, festivals, entertainment and lifestyle. They are a strong fit for brands looking to build awareness, cultural relevance and consideration through creator-led content. I treat them like a bunch of my pals on FaceTime; they treat me the same.

Audience demographics

Age

18–24
54.7%
25–34
30.5%
13–17
5.4%
35–44
5.4%
45–54
2.4%
55–64
1.0%
65+
0.6%

Top locations

United Kingdom
41.1%
United States
17.0%
Australia
4.9%
India
4.2%
Canada
2.6%

Gender

Women
53.7%
Men
46.3%
Declan Shinnick in a warm portrait

Bringing 3+ years of award-winning agency-side experience, so I can speak your language and deliver based on your needs.

CIM Accredited Content Specialist
01

UGC

02

Paid Partnerships

03

Product Launches

04

Creative Strategy

05

Retainer Partnerships

06

Brand Event Coverage

Go on…
I know you're tempted.

I quite fancy a natter either way.

hey@dec1.uk